Produce Values

 Every outdoor-grown produce has its own season, during which its flavour develops and peaks. A season is about 6 weeks which features early, mid and late varieties of each item of produce. Some seasons do last longer ranging from 3 months to 12 months, dependent on how far we source the produce, and these tend to be the produce that are vital all year round, such as tomatoes, mushrooms, potatoes and onions. 

Providence is intrinsically linked to seasonality, playing a significant role in quality and flavour; the particular natural conditions involving the soil and climate affects flavour and gives the produce its characteristic attributes. A change in the concentration of water in the soil could produce a meeker-favoured tomato or a cooler air temperature could affect the sweetness of a peach. The unique conditions of each farming region greatly contributes to the flavour and quality of the produce they grow. 

Our approach to seasonality is to start with our closest farming regions and radiate out to the rest of the UK, followed by Europe and then the rest of the world. We want to shout about great British produce we believe to be the best of the best when we can that is truly worth waiting for before venturing further out. This is necessary especially when there are certain produce that cannot be grown in the UK but are incredible and we deem to be vital when talking about great seasonal produce. 

We want to share with you what we believe to be the best seasonal produce, to not only enrich your knowledge but to also enrich your day-to-day eating and cooking experiences in enjoying quality fruit and vegetables. We will feature a ‘produce of the week’ that lends a rough guide to seasonal produce throughout the year. Providence and seasonality are key when it comes to quality in flavour and will be discussed with every produce we feature.